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Privacy Policy

Updated August 17, 2020

Samuelson Group (d/b/a “Samuelson Furniture”) is committed to providing exceptional service. We have adopted this Privacy Policy to inform you of our privacy practices, including the way that your personal information is collected, used and disclosed in the course of providing you with our products and services. Protection of your personal information is one of our highest priorities, and our privacy commitment includes ensuring the accuracy, confidentiality, and security of your personal information. This privacy policy will explain how Samuelson Furniture uses the personal data we collect from you when you use our website.


All Samuelson Furniture employees and other persons working on behalf of Samuelson Furniture are responsible for following this Privacy Policy. Samuelson Furniture is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.


You directly provide Samuelson Furniture with most of the data we collect. Samuelson Furniture may collect your data when you:

- Register online to subscribe to our mailing list.

- Fill out the form on the Contact page.

- Fill out the form to enroll in Samuelson University. **Samuelson University is not registered as an accredited ACCSC institution university and is to be used for personal knowledge gain only****

-  Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.

-  Use or view our website via your browser’s cookies.

- Purchase, order, return or exchange any of our products and services online, over the telephone or in person.

- Request a copy of an invoice.

- Request a quote, special order or information about any of our products and services; 

- contact our customer service staff.

- Apply for employment. 

- Provide us with comments or suggestions.

- Visit our website or any of our physical locations.

The personal information we collect includes the following:

- Contact and identification information, such as name, address, telephone number and e-mail address; 

- Information concerning the products and services we provide to or receive from, you, including with respect to the service, maintenance and repair history of such products;

 - Credit and financial information such as payment methods and preferences, and billing and credit history; 

- Business relationship information, including information related to your agreements, preferences, advisors and decision-makers; and customer relationship information such as customer service requests and feed-back and information requested or provided by or from you.

We may also collect market-related information, which may include personal information, concerning market trends and activities impacting our business. This information may include contract terms, financial information and other information for the purpose of market analysis and strategic planning. We may also collect information related to our media, investor and public relations activities and information related to our interactions with financial and other analysts and advisors. As a general rule, Samuelson Furniture collects personal information directly from you. In most circumstances where the personal information that we collect about you is held by a third party, we will obtain your permission before we seek out this information from such sources (such permission may be given directly by you, or implied from your actions). The third parties that we may collect information from include credit reporting agencies (for the purpose of conducting a credit check where you wish to obtain credit from us). From time to time, we may utilize the services of third parties (including other members of Samuelson Furniture) in our business and may also receive personal information collected by those third parties in the course of the performance of their services for us or otherwise. Where this is the case, we will take reasonable steps to ensure that such third parties have represented to us that they have the right to disclose your personal information to us. Where permitted or required by applicable law or regulatory requirements, we may collect information about you without your knowledge or consent.


Samuelson Furniture collects your data so that we can:


- To establish, maintain and manage relations with our customers (for example, we will use personal information to establish a customer’s identity and location so that we may accurately deliver and bill for products and services); 

- To establish, maintain and manage relations with our suppliers; 

- To analyze customer requirements for our products and services so that we may work to improve our products and services; 

- To communicate with suppliers in order to improve the products and services supplied to us; 

- To be able to inform you of products and services that members of Samuelson Furniture, or third parties that we have carefully selected as partners, may wish to offer you, including sending you information promoting the products and services of those members or partners; 

- To be able to comply with your requests; 

- To verify your identity (for example, name, address, telephone number and birth date, if applicable); 

- To verify creditworthiness; 

- To protect us against error, fraud, theft and damage to our goods and property; 

- To enable us to undertake our environmental, health and safety activities, including incident planning, response and investigation; 

- To enable us to comply with applicable legal, audit or regulatory requirements (for example, we may collect personal information to satisfy the obligations imposed on us by various regulatory boards or agencies to follow procedures mandated by such boards or agencies in respect of the provision of our products and services); and 

- Any other reasonable purpose to which you consent.


We may use your personal information without your knowledge or consent where we are permitted or required by applicable law or regulatory requirements to do so.


We only disclose personal information where necessary to fulfill the purposes identified in this Privacy Policy. We share your personal information with our employees, contractors, consultants and other parties who require such information to assist us with establishing, maintaining and managing our business relationship with you, including: third parties that provide services to us or on our behalf; third parties that collaborate with Samuelson Furniture in the provision of services to you; and, third parties whose services we use to perform our services. Samuelson Furniture may process or store your personal information outside of the United States at the facilities of a member of Samuelson Furniture or the facilities of a third party service provider. 

Further, your personal information may be disclosed: 

- As permitted or required by applicable law or regulatory requirements. In such a case, we will endeavour to not disclose more personal information than is required under the circumstances; 

- To comply with valid legal processes such as search warrants, subpoenas or court orders; 

- As part of Samuelson Furniture’s regular reporting activities to other members of the Samuelson Furniture including Samuelson Furniture affiliates outside the United States; 

- To protect the rights and property of Samuelson Furniture (for example, to collect a debt or to protect ourselves from fraud); 

- When we require legal advice from a lawyer; 

- In an emergency that threatens an individual’s life, health, or personal security; 

- When the personal information is available from a public source (for example, the telephone book) or - with your consent, where such consent is required by law. 


In addition, personal information may be disclosed or transferred to another party (including to another member of Samuelson Furniture including Samuelson Furniture affiliates outside of the United States) in the event of a change in ownership of, or a grant of a security interest in, all or a part of Samuelson Furniture through, for an example, a loan, an asset or share sale, or some other form of business combination, merger or joint venture, provided that such party is bound by appropriate agreements or obligations and required to use or disclose your personal information in a manner consistent with the use and disclosure provisions of this Privacy Policy.


If you provide us with your email address, we may send you email messages to keep you informed of our promotions and offers by using your first and last name, postal code and email address. In order for Samuelson Furniture to provide you with these email messages, we may need to pass your name and contact information to our service providers who assist with the delivery of this email service. We may also use third party companies to authenticate and validate your email address.


If you have agreed to receive marketing, you may always opt out at a later date. You have the right at any time to stop Samuelson Furniture from contacting you for marketing purposes or giving your data to other members of the Samuelson Furniture To learn more about this please contact us:



Call us at: 888-289-4489

Or write to us: 11-13 Maryland Avenue, Paterson, NJ 07503


In addition to the information you provide, if you visit our website, we may collect information during your visit using automatic data collection tools such as cookies, web beacons, embedded web links and other commonly used information-gathering tools which collect certain standard information which your web browser sends to our website during your visit. Samuelson Furniture may use this information to analyze customer activity, composition of web traffic and to make improvements to its website.

Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, Samuelson Furniture currently does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit


Samuelson Furniture would like to make sure you are fully aware of all of your data protection rights. When requesting access to your personal information, please note that we may request specific information from you to enable us to confirm your identity and right to access, as well as to search for and provide you with the personal information that we hold about you. We will make the requested information available within 30 business days, or provide written notice of an extension where additional time is required to fulfill the request. We may charge you a minimal fee to access your personal information, however, we will advise you of any fee in advance. If you require assistance in preparing your request, please contact us.


Every user is entitled to the following:

The right to access – You have the right to request Samuelson Furniture for copies of your personal data. We may charge you a small fee for this service.


The right to rectification – You have the right to request that Samuelson Furniture correct any information you believe is inaccurate. You also have the right to request Samuelson Furniture to complete the information you believe is incomplete.


The right to erasure – You have the right to request that Samuelson Furniture erase your personal data, under certain conditions.


The right to restrict processing – You have the right to request that Samuelson Furniture restrict the processing of your personal data, under certain conditions.


The right to object to processing – You have the right to object to Samuelson Furniture processing of your personal data, under certain conditions.


The right to data portability – You have the right to request that Samuelson Furniture transfer the data that we have collected to another organization, or directly to you, under certain conditions.


If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us: 



Call us at: 888-289-4489

Or write to us: 11-13 Maryland Avenue, Paterson, NJ 07503


Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our website, we may collect information from you automatically through cookies or similar technology.


For further information, visit


Our Company uses cookies in a range of ways to improve your experience on our website, including:


- They allow a service to recognize your computer so that you do not need to repeat the same information several times;

- They recognize that you have already given a username and password so that you do not need to do this again for every web page accessed;

- They calculate how many people are using the services, so that they can be made easier and faster to use;

- They analyze data to help us understand how we can improve our services;

- They help us to understand how you use our website;


There are a number of different types of cookies, however, some of the common ones our website may use are:


Navigation cookies:

Enable the site to function correctly and are used to gather information about how visitors use the site. This information is used to compile reports and help us to improve the site. Cookies gather information in anonymous form, including the number of visitors to the site, where visitors came from and the pages they viewed.


Analytical cookies:

Produce statistical analyses of the way users navigate the site (using computers or mobile devices), the number of pages viewed, or the number of clicks made on a page during navigation of a site.


Performance cookies:

Optimize the performance of our website by making it faster to upload the pages you are visiting, thus offering a better user experience.


Third Party cookies:

By outside companies. The use of these cookies does not normally imply the processing of personal data. Third-party cookies derive from flags for other sites, such as advertising messages, present on the website viewed. They may be used to record use of the website for marketing purposes. They are sent by other domains and can contain ads or pictures which are incorporated in the page. When visiting our website you may receive cookies either from our website or from other websites.


If you have doubts or concerns about the use of cookies you can always block them from being set and collecting data; for example, by changing the privacy settings in your web browser to block some types of cookies. Since web browsers - and often, different versions of the same one - differ considerably from one another, if you prefer to independently set cookie options, go to the preferences settings of your browser; you will find detailed information on the steps you need to take in your browser’s user guide or help section.


The Samuelson Furniture website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.


If you have any questions about this Privacy Policy, concerns or complaints about how we manage your personal information, please contact us by telephone, in writing or by e-mail: 


Designated Privacy Officer

11-13 Maryland Avenue, Paterson, NJ 07503

Tel: 888-289-4489



We will endeavor to answer your questions and advise you of any steps taken to address the issues raised by you. If you are unsatisfied with our response, you may be entitled to make a written submission to the Privacy Commissioner applicable for your jurisdiction.


Samuelson Furniture may from time to time make changes to this Privacy Policy to reflect changes in its legal or regulatory obligations or in the manner in which we deal with your personal information. We will post any revised version of this Privacy Policy on our website: and we encourage you to refer back to it on a regular basis. Any changes to this Privacy Policy will be effective from the time they are posted. This Privacy Policy was last updated on November 27, 2019.


Any interpretation associated with this Privacy Policy will be made by our Designated Privacy Officer. This Privacy Policy includes examples but is not intended to be restricted in its application to such examples, therefore where the word ‘including’ is used, it shall mean ‘including without limitation’. 


This Privacy Policy does not create or confer upon any individual rights, or impose upon Samuelson Furniture any rights or obligations outside of, or in addition to, any rights or obligations imposed by the United States federal and state privacy laws, as applicable. Should there be, in a specific case, any inconsistency between this Privacy Policy and United States federal and state privacy laws, as applicable, this Privacy Policy shall be interpreted, in respect of that case, to give effect to, and comply with, such privacy laws.

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