Are you Trending? Your Peers Thoughts on 2018
Updated: Oct 28, 2019
As we all get set to maximize opportunity in 2018, it’s critical to understand the trends which could potentially have the most positive effect regarding your business. To get a sense of areas of opportunity in the New Year and the trends behind them, we tracked down some of the hotel industry’s top designers to see which emerging trends they find the most relevant and those they are personally excited to explore.
We spoke with three prominent hospitality designers to understand their thoughts regarding hotel design and innovating the guest experience; Brooke Taylor, Director of Interiors with Arcsine, Tory Knoph, Interior Designer with Stonehill & Taylor, and David Shove-Brown, Partner with 3877.
What is the biggest trend you’re seeing in furniture design?
One trend we started hearing about in bits and pieces last year and is now picking up steam is a more focused approached to health and wellness as expressed through furniture design. “We have so much over stimulation in our lives that we want the guestroom to be a retreat,” says Brooke Taylor, who sees a toning down of highly localized design in favor of simplifying guestrooms with added comfort. She sees this as playing upon the Danish design concept Hygge, which is about coziness leading to well-being.
A calm, comfortable time with people you love.
A complete absence of frustrations, or anything emotionally overwhelming, often enjoyed with good food and drinks, warm blankets and candlelight.
David Shove-Brown also sees a return to more simplified but equally effective design. “We went from minimalism to over-the-top. Now we’re seeing more emphasis on minimal design details combined with simple and playful touches.
What is emerging as the next big thing in hotel guestroom furniture design as a potential trend in 2018?
Arcsine’s Brooke Taylor once again believes it’s about simplicity, with designs based on the Swedish concept of Lagom, which is Swedish for ‘just right.’ “It’s about hitting the balance of not too much and not too little to find the sweet spot. While we still need to hang up clothes and iron them, I don’t need a gym in my room. But I do crave healthier, fresher food items rather than the same old club sandwich,” said Taylor.
Not too little, not too much.
Shove-Brown believes the less is more approach as vogue. He sees the trend of eliminating bulky closets and desks in guest rooms in favor of multi-purpose surfaces.
What new technologies are you excited