Forward Thinking: Designer Input

Updated: Aug 27, 2020

Samuelson Furniture conducted a survey to capture design input on evolving hospitality trends of 2019. We are fortunate in providing two forward thinking, top designers for their look into the direction taking place within the hotel industry.

The time and consideration of the following designers are greatly appreciated for their valuable insight:

Geoff Cramer (GC) of Seifert Murphy, Dallas and Austin Texas As a partner with Seifert Murphy, Geoff consistently exhibits the same passion and attention to detail for every project in which he is involved. Currently working with Samuelson on the fabulous Hyatt Regency, Phoenix, AZ.

Foreman Rogers (FR) of BLUR Workshop, Atlanta, GA A designer committed to innovative, stunning results, Foreman has led the design effort, working with Samuelson, for the transformation of Chateau Elan Resort and Winery, Braselton, GA.

What types of materials, textures, finishes, or colors will you want to use in projects this year?

FR - They are varied, each of our projects are so specific to each place, client and brand. I would say in general we are striving for that natural look whether it is linen, leather or flat cut natural woods... It is not just the material but how it is finished that is most important to us these days. We are currently working on a project with Samuelson Furniture with a brushed aged finish to the wood giving it character and depth. We are also starting another with white washed pickled oak. I am seeing more and more steel as a finish and also a desire to have living finishes for metals in our designs, especially for brass. Let the material be what it is and mature as does the hotel.

Chateau Elan Designed By Blur Workshop - Purchased By Benjamin West

GC - We are seeing a lot more natural colored wood with a matte finish to them. People desire wood that still resembles wood and not something overly finished. With the capabilities of CNC routing we are experimenting with how that can be used in casegoods. Metal finishes seem to be all over depending on project. I think the trend of black metal with brushed brass is fading out in favor of combinations that have less of a retro feel. Then again, if the project calls for something like that... What types of clients are you designing for in 2019? Are they asking for anything new and unusual?

FR - We are blessed to have a diverse client list. It really keeps us on our toes with all types of hospitality, from a luxury resort to an urban business hotel, or from restaurant work to our first modern indoor water park. I always find it amazing what you can take away and learn from one project that helps inform or streamline another pro