Why Do Custom Banquettes Have to Start From Scratch?
Introducing the Samuelson Banquette Program: custom banquettes, specified in minutes and quoted fast.

Custom banquettes have traditionally been very difficult to purchase easily or with speed. Length, radius, configuration, and upholstery are all variables decided by the designer but completely dictated by the dimensions of the space.
And before the designer can even add their specifications, there is a longer list of questions for every project: How high should the seat sit? What is the right back pitch? How can it be built to survive years of service?
At Samuelson, we have been answering those questions for decades. Since 1935, four generations of our family have designed and built seating for hotels, restaurants, bars, and senior living communities. Along the way, we noticed something: every banquette project is different, but the fundamentals that make one comfortable and durable land in a remarkably consistent range.
So we asked ourselves a simple question. Why should custom have to start from scratch?
The problem with reinventing the banquette
Custom banquettes often create more work than they need to. Designers find themselves working through the same dimensional, ergonomic and construction decisions project after project before they ever reach the details that make the piece their own. Then come the drawings, the clarifications and the back-and-forth.
None of that work makes the finished banquette more distinctive. It just makes the process slower.
The fundamentals are dialed in

The Samuelson Banquette Program takes what decades of hospitality and F&B work have taught us and builds it into a smarter starting point. The elements that benefit from being standardized are already engineered:
Seat height
Seat depth
Back pitch
Comfort and the overall "sit"
Construction made for demanding commercial environments
"We've built a lot of banquettes," says Michael Chalfin, Samuelson President and part of the family's fourth generation. "We’ve learned exactly what makes one comfortable and what makes it durable. A designer shouldn't have to solve that again every time."
You make it yours
This is not a standard banquette line with a short menu of choices. It is a simpler framework for creating a custom one. Designers keep control of everything that should respond to their space:
Custom length and radius
Single-sided or back-to-back configuration
Five upholstery details: tight back, button tufted, biscuit tufted, horizontal channel and vertical channel
Two base options: legs or plinth
Integrated LED accent lighting at the plinth
Power and charging options

The designer isn't giving up creative control. We are simply removing the decisions that don't need to be reinvented.
Specify in minutes. Quote in 48 hours
Because the ergonomics and construction are already established, our online specification form only asks about what is specific to your project. The whole process takes minutes:
Choose your configuration.
Enter your dimensions.
Select your details and options.
Submit.
Your specification goes straight to the Samuelson team, which means less back-and-forth and a project that starts moving immediately. You'll receive a quote within 48 hours, so budgets and schedules can be confirmed while the design is still taking shape.
Made in the USA, ready in as little as six weeks
Custom doesn't have to mean a long lead time. Every banquette in the program is made in the USA. Once a project is approved, our domestic manufacturing allows production in as little as six weeks from start to finish. That is custom seating on a schedule that respects real renovation and opening dates.
Built for the spaces you're designing
Restaurants, bars and lounges are the natural home for a great banquette. The same framework works just as well in hotel lobbies and public areas, guest-room built-ins, senior living dining rooms and common areas, clubhouses and country clubs. Beyond the look, a well-planned banquette helps designers use space efficiently and create flexible, intentional seating.
Ready to build yours?
Decades of banquette experience, built into every specification. Tell us your dimensions and design choices, and our team will take it from there. If you have a project on the boards right now, it's the fastest way to see what a custom banquette can look like, and what it will cost.






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